IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.With a comprehensive portfolio spanning digital, video, events and print in 97 countries, IDG’s global media brands such as CIO, Computerworld, PCWorld and Macworld accelerate purchasing for the entire spectrum of tech buyers. In the Fall of 2016 Ben Cawiezell video edited a highlight reel and social media spots from an event titled, "Driving Demand Generation Success: Finding the Right Balance for Account Based Marketing".
Ben Cawiezell served as Director of Photography, shooting interviews (produced, directed, lit, sound and DP) for a series called IDG CMO Perspectives where IDG CMO Josh London discusses topics with thought leaders and top CMO's in the industry;
IDG, CMO Perspectives with Sara Spivey, CMO, Bazaarvoice
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.